Wayfair Catalog
This project was a mini catalog made at Wayfair while on my 6-month co-op in the Fall of 2016. As part of the Catalog and Direct Mail team, we wanted to see if the mini catalog would be a more cost effective solution to showcasing products to customers. My task was to translate brand language and layouts of the larger catalog to this smaller scale.
Wayfair Sleep Packaging
This project called for a redesign of Wayfair’s mattress packaging, called Wayfair Sleep. The images below show early phases of the package design where I was taking into consideration printing limitations, color, cost and package construction.
Wayfair Mailers
As part of the Direct Mail and Catalog team, my first assignments were mainly to design mailers that would be sent to customers. My task was to take promotion design + branding and apply it to the mailers.
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Ask about more examples of branding and social by heading to the Resumé page. Click on the button below to find contact information!